Last year was the first year we offered Gift Card Sales online. It was a big success and I expect that we'll sell even more via the internet this year as consumers become more aware.
This year we've taken it a step further. We've signed on with a company called SpaBoom (www.spaboom.com) to sell online instant printable gift certificates. Today we got our first SpaBoom order! The client gets a link that allows them to print out a customized gift card complete with their personalized message. We get an email telling us we have an order so I know to log into their website and run a report giving me the credit card information that we will process manually in-house. We tell SpaBoom how to number the gift certificates so there will be no conflicts with our plastic cards.
I'm anxious to see how SpaBoom comes into play as Christmas gets closer. They are up and running 24/7 so people can get those last minute gifts on Christmas Day if necessary!